THE TELEGRAPH - TRAVEL SOLUTIONS
Food Campaign - Taste the World
Taste the World is a food and drink themed campaign that showcase a range of foodie themed travel products.
Moving away from the deals-led sale messages, the aim of this campaign was to be customer centric and focus on the great range of products The Telegraph Travel Solutions has to offer within this theme – from foodie city destinations to vineyard tours and excursions as added extras.
Ultimately, this was a revenue driving campaign, with a full print and digital media plan to support the launch. However, as this is an ongoing theme, the idea is that the landing page will stay live and product will be updated beyond the month of the campaign.
Illustrations by: Celine Katze Massucco